New York–based AS Beauty is shutting down Mally Beauty and Cover FX.WHO: Mally Beauty was founded by makeup artist Mally Roncal to spread her message that “What makes you different makes you beautiful.” The collection, which first debuted on QVC in March 2005, infuses the knowledge and expertise Mally gained while spending 15 years on the road with some of the biggest celebrities in the ...

Mally Beauty’s collection of face makeup can help you create the perfect base for any look. Whether you opt for its Flawless Finish Transforming Foundation or its Plush Pen Brightening Foundation for on-the-go application, you’ll get a lightweight, breathable formula and buildable coverage that won’t emphasize textured skin.

Mally Beauty Evercolor Shadow Stick Extra Velvet, Smudge-proof, Transfer-proof, Crease-proof Eyeshadow, Slate Matte Mally Beauty - The Plush Pen Brightening Concealer Stick - Fair - Hydrating Turmeric, Vitamin E, and Hyaluronic Acid Infused Formula - Medium Buildable Coverage with a Natural, Smooth Finish $17.49 Was $22.21

Shop Mally Beauty for high-performance makeup including the bestselling Face Defender, waterproof eyeliner, full-coverage foundation, and innovative beauty solutions. Achieve flawless looks with Mally.

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Mally rose quickly in the beauty industry, working with top celebrities such as Beyoncé, Jennifer Lopez, and Angelina Jolie. Her Mally Beauty line debuted on QVC® on , selling out in just 36 minutes. Two decades later, Mally remains a beloved QVC® personality.