Influencer Marketing Isn’t What You Think Anymore - Away State Journal
In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...
Vogue: A New AI Influencer Marketing Agency Is Here for the Post-Follower Era
The algorithm has broken influencer marketing. That’s the premise upon which Parade founder Cami Téllez and ex-TikTok executive Jonathan Kroopf founded Devotion, an AI-enabled company that will help ...
A New AI Influencer Marketing Agency Is Here for the Post-Follower Era
Harvard Business Review: How to Do Influencer Marketing That Customers Actually Trust
Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity matters ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The way advertisers spend money on influencer marketing is heading toward a tipping point. For the ...
Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.
Forbes: The Next Big Thing In Influencer Marketing: Scaling Powered By AI
Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. I’ve been deeply involved in influencer marketing since 2011, back ...
