Johnny Morris (businessman) ... John L. Morris (born 1948) is an American billionaire businessman, and the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada. [1] As of December 2025, his net worth was estimated at US$8.4 billion. [2]

Forbes has released their 2025 list of the Richest People in the United States and Bass Pro Shops founder and Ozarks native Johnny Morris fell from No. 1 to No. 2 on the list of richest Missourians because of an amazing jump from a St. Louis based tech mogul. The magazine says Morris has an estimated net worth of $9.4 billion as of , a slight dip from the $9.5 billion in 2024 ...

Comparing Johnny Morris' net worth to modern equivalents shows that his wealth places him among the top echelons of affluent individuals today. His estimated $8 billion net worth by 2025 is comparable to major industry leaders and top entrepreneurs in similar sectors.

They say his real-time net worth is $9.3 billion dollars as of this moment. Johnny Morris is the guy who founded a sporting goods place you may have heard of - Bass Pro Shops. Johnny's story is interesting. As Forbes mentions on his billionaire's profile, he got his start in the early 1970's selling fishing tackle out of his dad's liquor store.