The Sturgis Motorcycle Rally is a motorcycle rally held annually in Sturgis, South Dakota, and the surrounding Black Hills region of the United States. [2][3] It began in 1938 by a group of Indian Motorcycle riders and was originally held for stunts and races.

In 2015, over one million bikers descend on the small town of Sturgis, South Dakota for the 75th anniversary of the Sturgis Motorcycle Rally – one of the largest events for motorcycle enthusiasts …

2026 Sturgis Rally dates, concerts, events and more - plan your trip to the biggest biker party on the planet!

Every August, Sturgis, South Dakota, transforms into a haven of roaring engines, live music, and endless camaraderie as it hosts the world-famous Sturgis Motorcycle Rally.

Curious about Sturgis but don’t know where to begin to plan your trip? Check out our recommendations for where to ride, what to see, and what to do.

In search of what to do in Sturgis, South Dakota? Check out the best and top fun things to do in Sturgis, SD, for a fun-filled stay.

25 Best & Fun Things to Do in Sturgis (SD) - The Tourist Checklist

The complete 2026 Sturgis Motorcycle Rally guide — official dates Aug 2–18, daily schedule, things to do, top motorcycle rides, where to stay, and how to plan your trip.

Sturgis Motorcycle Rally 2026 — Dates, Schedule, Map & Rides | Rush No More