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Zoë Elizabeth Sugg[1] (born 28 March 1990), [2] also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers.

Everyone is getting more and more concerned about Zoe Sugg aka Zoella, because she now hasn’t posted online for four full months, since the start of January 2026.

Here's what's happened to Zoe Sugg, as Zoella totally disappears - The Tab

Zoella (@Zoella) - Posts - Founded by Zoe Sugg. đź’» Empowering content to watch, read, learn & shop. Good vibrations and b... | X (formerly Twitter)

Zoella was an original influencer and a huge name in the UK at the peak of her fame. She had 11million followers as well as lucrative deals for everything from beauty and homeware products, to...

Zoe Elizabeth Sugg (born: [age 36]), better known online as Zoella, is an English YouTube personality who creates content based on her beauty-guru lifestyle and makes vlogs.

Zoe also started Zoella Beauty, which sold bath, body and beauty products for five years until the company was dissolved in 2019. She started dating fellow YouTuber Alfie, better known as Pointless Blog, in 2012 and soon they were one of the UK internet’s most prominent couples.